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Lusch GmbH startet Preis- und Qualitäts-Offensive - führender Hersteller richtet sich neu aus - New Economy-Funktionsbeschläge von Lusch ohne Abstriche an Qualität

Lusch GmbH launches price and quality offensive

Top quality at an attractive price

Lusch functional fittings – leading manufacturer realigns itself

Long-term future concept

NEW ECONOMY – fittings from Lusch without compromising on quality
Due to their market position, the functional fittings produced by Lusch GmbH are regularly subject to imitation, although the technological quality of the original remains the benchmark. The internationally renowned traditional company based in Altenbeken-Buke is therefore launching a quality offensive against cheap goods. The aim of this initiative is to raise awareness of the core values of quality and functionality and to translate these into a market-driven price-performance ratio. With the production of the innovative NEW ECONOMY hardware series, Lusch is bringing its leading expertise to the market with high-quality hardware at an attractive price.

With its acquisition by the PIETEC Group in 2024, Lusch GmbH made a fresh start from scratch. Thanks to its motivated investor, the leading manufacturer of functional fittings is back on track for success and undergoing a groundbreaking transformation process. In a short period of time, Lusch perfected workflows to increase efficiency and quality, while simultaneously optimizing production and supply chains. The strategic partnership with Pietec Feinwerktechnik GmbH & Co KG from Wünnenberg-Haaren further strengthens Lusch's business operations. 

As cost pressure is omnipresent in the international furniture industry, Lusch is also realigning its product portfolio and using the market situation to implement a strategic change: instead of waiting and seeing, Lusch is responding to the economic pressure in the furniture industry with the combined expertise gained from over 75 years of company history. The result is the development of a brand-new series of fitting solutions that offer innovative functionality and the usual high Lusch quality at an extremely attractive and competitive price.

With the realignment of the NEW ECONOMY series, Lusch is seamlessly continuing its development of innovative functional fittings and construction elements, while expanding its product portfolio to include options for cost-conscious furniture construction. Lusch GmbH is thus continuing to develop as a system supplier for tailor-made hardware solutions. With its leading expertise and as a partner in project support, Lusch provides customers from the international furniture industry with tailor-made solutions.